Follow me on TikTok!

As a middle-aged lady, AKA: member of the Oregon Trail Generation, I avoided TikTok as much as I avoided Twitter… which was a lot. But this spring a friend convinced me that TikTok could be a potentially awesome funnel for my business, so I begrudgingly downloaded it. I’m still learning how to upload videos at different lengths and how to find music that fits, all while trying to figure out how to create interesting content. But I’m starting to feel more and more comfortable with it.

My new Canvas Lamp has TOTALLY helped with this. You can read about it here.

One thing I do know, TikTok is a HUGE time suck. I will flip through a few videos and suddenly two hours have passed. I’ll go all day without looking at TikTok and see 50+ notifications that my sister or my husband has shared videos with me. #enablers

I plan to keep the content art-related as much as possible. I did post a video last week of me making peach jam, so there will be randoms non-art here and there. Although some may argue that making jam IS an art.

I have gone back and forth many times on whether to share about my taekwondo training and black belt journey. But since my black belt test is in two weeks, I feel like if I was going to document that journey, I should have started six months ago. Oh well. If I ever decide to get a 2nd Dan in taekwondo, maybe I will document THAT journey. Practicing martial arts is a whole other world when you don’t start as a kid.

Any requests on art content?? Any techniques you’d like to see?? I do a lot of landscape watercolor and wet-on-wet painting. I am considering diving back into oil painting, so maybe I’ll take some videos there too.

Hike it Baby Social Media & Magazine Ads

Aside from the activity sheets and watercolor stickers I’ve had the pleasure of creating for Hike it Baby, one thing I create for them on a regular basis are social media graphics and magazine ads. They work with a bunch of really amazing photographers and I get to turn some truly beautiful photos into social media graphics and, when it’s in the budget or they can get free ad space, magazine ads. Below are some of my favorites:

The graphics below were printed in a couple of magazines like Backpacker Magazine, Outside Magazine, and a couple of smaller publications.

This one is easily one of my favorites, and I think it was the first time we were able to get a full-page ad in Backpacker Magazine. What a beautiful photo!

These are so much fun to work on and it is very exciting to see one of these ads in print!

Flairly Social

My dear friend Cari started a social media consulting business, along with two friends, Britt and Monica, and I was honored to create a logo for them with this new venture. Flairly Social helps small businesses and direct sellers build a social media presence and a brand. Each of the colors on the three, intertwined circles represents one of the members of the business. It’s a simple logo, but I love how it turned out.

Here’s their business cards:

I created a custom, printable calendar that they can give away to clients and fans.

Lastly (for now), I created a handful of backgrounds that they can use on their website and when creating social media posts. Here’s a sampling of what I made for them:

Influencer One-Sheets: Down With Adventure

I had the privilege of creating a one-sheet for Melody that she was planning to take with her to the Outdoor Retailer trade show; with plans to meet up with brands to partner with as an influencer. Funny enough, I became a fan of hers even before I knew she lived close to me. A mutual friend shared about Melody and her family on Instagram and I was totally wowed. Her family was featured on REI’s blog last spring, complete with a beautiful video. Then I got to meet Melody in person when we both attended a retreat in southern Utah and we realized that we only live like 20 minutes from each other. Small world!

Melody and her husband are on a mission to hike in every National Park with their kids, and so far they’ve visited over 20! Their youngest daughter, Ruby, was born with Down syndrome and their goals are to show the world that having a child with special needs doesn’t mean you can’t still go on adventures.

For Melody’s one-sheet, we used a handful of photos taken by the talented Arika Bauer from Zion Adventure Photography. We included a little blurb about their family, the brands she’s been able to partner with already, and other ways the Forsyth family has been featured on podcasts, websites, and videos.

I made two versions for her; one meant to be printed, the other meant to be shared digitally and has fully-clickable links to her Instagram, videos, and podcasts.

I love how they turned out!

If you aren’t already a fan, go and check out Melody’s Instagram and give her a follow. You may wake up on a dreary Monday morning to Ruby’s smiling face.

Rosy Maple Social

I had the privilege of working with Brittany on a logo for her business. She lives in a part of the country where they get Rosy Maple Moths. Google them, I had no idea such a beautiful moth even existed! They look like a moth from the world of Dr. Seuss or maybe The Muppets. They were great inspiration for her logo. Below is what we came up with:

In addition to the full-color logo, I also made sure she had a handful of different color variations of her logo, plus the moth silhouette in solid colors. That way she has lots of options to use when she creates social media graphics for her business.

I love how it turned out, thanks Britt!