Hike it Baby Turtle Fur Tube

I have been a contract graphic designer for Hike it Baby for a long time and this year I got to work on an awesome design for a Turtle Fur tube and it became available just this month.

We wanted it to be a fun, I-Spy activity along with it being sophisticated enough that adults would be happy to wear it too. You can search in the pattern for HiB-branded water bottles, footprints from different animals, a couple of birds, bugs, worms, and beanies, and a frequent character in HiB media: Wox the Wandering Fox.

Order yours here!

I am really proud of how it turned out and I can’t wait to see one in person as soon as they ship. 50% of each unit sold will go directly to Hike it Baby. What a great way to get some cool merch AND support a wonderful nonprofit.

Evolution of a Brand: Cari Hollis

Cari has been a dear friend of mine for more than a decade and, funny enough, we were friends long before we ever met in person. We “met” on an online, wedding-planning forum. We got married within a few months of each other and formed a friendship with a large group of women. She started her photography business shortly after her wedding and she asked me to design a logo and branding for her. We finally got to meet when I hired her to shoot some family photos when my oldest was about nine months old.

The flower motif and colors were inspired by the custom camera strap she found on Etsy. We designed a bunch of logo variations, business cards, website buttons, and more. We even did gift certificates and advertising graphics for social media.

A few years later, Cari was ready to rebrand and she had NO idea what she wanted for her new logo. She had also added the role of a birth doula and birth photographer to her repertoire. We tried a lot of different concepts, color schemes, fonts, and graphics and, after a lot of back and forth, we finalized this design. This is still one of my favorite logos that I created for her.

After many years as an amazing photographer, she decided to hang up her camera and delve into a couple of different direct sales companies and social media consulting, and since they usually require you to use their pre-designed graphics, we went a different direction and branded Cari all on her own.

This way, her brand remained the same no matter what kind of business she was working on. The bokeh backgrounds paid homage to her background as a photographer.

Earlier this year we rebranded again. Cari wanted to keep the gardenia as a graphic element and we kept the typewriter font because it’s a favorite of hers. We went with the same color scheme for the most and will keep the bokeh backgrounds, but added new fonts and a watercolor motif too.

She hasn’t been able to update her website with her newer branding yet because she’s busy running Direct Creatives!

You can watch the TikTok video I made documenting how I created her new logo here.

I love how Cari maintains the same general color palette with the purple and aqua.

I’m curious where her branding will head next!

Samy and Leo Painting

My friend and taekwondo master Samery asked me if I’d recreate this photo of her with her husky, Leo in watercolor and I was more than thrilled to do it for her. Corona Arch is one of my favorite hikes in the Moab, UT area as is apparent with how many times I’ve painted it.

This photo proved to be an interesting challenge with the position of the sun and shadows. Samy and Leo are sitting in the shadow of the arch with the sun behind the arch itself, but the shadows have been brightened up considerably. I chose to scoot them forward a little so I could give them a nice cast shadow. This grounded them to the rock better than when I tried to put them in the shade on an early sketch.

Of course, then I was left with what to do with the arch itself with the sun right behind it. The arch should be much darker than it really is and the sun causing a flare on either side. Rather than figure out how to do this in watercolor, I just gave everything a rim light; the arch, Samy, and Leo.

There’s just something cool about a rim light and a cast shadow.

What do you think?

I still go back and forth on whether these were wise decisions and I have debated brightening up the sky in that space where the sun is supposed to be, but the end result is still something I’m happy with. I’ll cut a custom mat for it before giving it to Samy.

Below you can view a TikTok video of the process in time lapse. I did continue to make a few changes after I stopped filming, but it’s pretty close.

Laura's Holiday Card - 2021

Laura never disappoints with unique and creative ideas for her family’s holiday card. Every year she jokes about doing a “normal” card and freaking out their friends and family thinking there’s some kind of hidden Easter egg of kookiness. Nope!!

This year Laura had fun with Photoshop and some fun, fake book cover ideas. I helped out with some Photoshop too; especially getting her son’s head and their pug, Mr Bean into the Last Action Hero poster and coming up with the book type. I also threw together the plaid background and the actual books that each cover is part of. This was SO much fun to work on!!

A little zoomed-in action. Thanks for this EPIC holiday card concept, Laura!!

Coyote Hills Elementary Logo

A while back my friend, Brandi reached out to me about creating a new logo for the elementary school where she’s a teacher. It just so happens to be the same elementary school where both she and I were students back in the 1980s. The school district made some big changes last year, and one of them included a new name for our old school and I was asked to help them with a new logo.

It has been such fun to be part of the process to rebrand MY elementary school.

They had students submit hand-drawn concepts for the logo and the school committee (made up of teachers and the principal) chose one as a conceptual starting-off point for me. That drawing involved a howling coyote with beams of light in a circle around it. The landscape I created in the background is a portion of Coyote Hills Regional Park that the school is named after. I grew up hiking in those hills and going there on field trips!

It was a fun process taking that student’s artwork and turning it into a professional logo and I’m really happy with the final concept. I sent them multiple versions of this logo in one color, two colors, and three colors. That way they have multiple options in the event they want to print on t-shirts or make stickers.

Thanks so much for this fun opportunity!!